Location
Oslo, Norway
Intentional brand design for complex products.
Brand design, strategy, systems and art direction for B2B software and data products.
01
Brand design & strategy
02
Identity systems & implementation
03
Campaigns & motion
Pearl
Aquino
PEARL AQUINO
Hi, I'm Pearl. I'm a senior brand designer and creative with more than 10 years of experience across advertising and B2B software. I'm Filipina, based in Oslo since 2022.
I started as an art director at Dentsu and MullenLowe, advertising agencies in Manila, working for clients like Unilever, Toyota, Uniqlo and Jollibee. My foundations come from those years: move fast, simplify the message, and lead with the human insight before the product feature. This is something I take into all my work: a brand connects when it understands who it's speaking to.
Today, I mainly do brand work for complex, data-heavy products, where the value is technical and the brand has to make it clear and worth paying for. I work across strategy and execution: messaging, identity and campaigns, and the systems underneath that keep it consistent for scaling.
Together, these two sides give me a unique perspective on every problem I take on.
I'm deliberate about design and for me, it starts with the purpose. I want to know why something needs to exist before deciding what it looks like.
Brands
Xeneta · Unilever · Toyota · Uniqlo · Jollibee · Alaska Milk · Bank of the Philippines · Canva · Habitat for Humanity
Recognition
Panata Awards, Gold for Creative Effectiveness · Creative Guild × Google, Finalist · Araw Values Awards, Bronze · Kidlat Awards, Shortlist
Selected work
Three recent projects, in depth.
01
Client
Xeneta
Year
2024 to 2026
Xeneta Brand Transformation
A rebrand built to make to move Xeneta upmarkaet and lessen friction before sales makes contact.
View case
What I did
Brand strategy
Visual identity
Brand system
Implementation
02
Client
Xeneta
Year
2025
From static to motion
Two product launches that needed the difference in the data to be visible in seconds.
View case
Image
What I did
Creative direction
Motion design
Campaign messaging
Film direction
03
Client
Xeneta
Year
2022 to 2024
Xeneta Summit
Three years designing a customer event that argues Xeneta is a technology company.
View case
What I did
Event identity
Stage design
Keynote design
Launch films
Also
Shorter pieces and earlier work.
How I approach my work
The same order every time, from the brief through to what happens after launch.
01
Understand the problem first
I spend real time on the brief. Clear strategy gives the design something to answer to, and leaves less to preference.
02
Make the value legible
With technical products, the work is making something complicated feel clear and worth paying for. That comes from hierarchy and restraint, not decoration.
03
Make consistency the easier option
Brands drift when staying on brand is harder than not. I build templates and tooling so the right choice is also the convenient one.
04
Protect quality at speed
In-house work ships constantly. Deciding things properly once, inside the system, is what keeps the pace high without the standard dropping.
05
Watch how the work performs
Brand work should do a job. I look at how creative performs and treat that as part of the craft.
Skills
Brand & Art Direction
Identity systems · Art direction · Concept development · Visual language · Brand storytelling
Design & Production
Static and motion · Campaigns and marketing collateral · Digital, social and web · Event and environmental design · Presentation and template systems · Data visualisation · Vendor and production direction
Brand strategy
Positioning · Messaging frameworks · Tone of voice · Brand guidelines and governance · Buyer journey mapping
AI-assisted brand operations
Brand systems encoded as reusable tooling · Rapid prototyping · Claude, ChatGPT, Lovable
Tools
Figma · Photoshop · Illustrator · InDesign · Premiere · After Effects · PowerPoint · Keynote
Languages
English · Filipino · Norwegian (B1)
Experience
Xeneta
Oslo
Brand & Design Manager, 2025 to present
Graphic Designer, 2022 to 2025
Canva
Remote
Freelance Senior Designer, 2021 to 2022
MullenLowe TREYNA
Manila
Art Director, 2017 to 2021
Dentsu Jayme Syfu
Manila
Art Director, 2015 to 2017
MA Media Practices, Volda University College · BS Advertising Management, De La Salle University Manila