Location

Oslo, Norway

Thoughtful brand storytelling for complex products.

I help B2B software and data companies tell stories people can connect with through strategy, design, and creative direction.

01

Brand design & strategy

02

Storytelling

03

Identity systems & implementation

04

Campaigns & motion

Pearl

Aquino

PEARL AQUINO

Hi, I'm Pearl. I'm a senior brand designer and creative with more than 10 years of experience across advertising and B2B software. I'm Filipina, based in Oslo since 2021.

Hi, I’m Pearl. I’m a senior brand designer and creative with more than 10 years of experience across advertising and B2B software. I’m Filipina, based in Oslo since 2021.

I started my career as an art director at global advertising agencies, Dentsu and MullenLowe, working for clients like Unilever, Toyota, Uniqlo and Jollibee. My foundations come from those years: move fast, simplify the message, and lead with the human insight. This is something I take into all my work: a brand connects when it understands who it's speaking to.

I started my career as an art director at global advertising agencies, Dentsu and MullenLowe, working for clients like Unilever, Toyota, Uniqlo and Jollibee. My foundations come from those years: move fast, simplify the message, and lead with the human insight. This is something I take into all my work: a brand connects when it understands who it’s speaking to.

Today, I mainly work with complex, data-heavy B2B products, where the value is often technical and the story isn't always obvious. I help uncover that story and bring it to life, turning complexity into brands people can understand, trust, and connect with. My work spans from strategy and design execution, messaging, identity, and campaigns to the systems that keep brands consistent as they grow.

Today, I mainly work with complex, data-heavy B2B products, where the value is often technical and the story isn’t always obvious. I help uncover that story and bring it to life, turning complexity into brands people can understand, trust, and connect with. My work spans from strategy and design execution, messaging, identity, and campaigns to the systems that keep brands consistent as they grow.

THE THINKING THAT GUIDES MY WORK

Great brands are built on stories that people can connect with.

Brands

Xeneta · Unilever · Toyota · Uniqlo · Jollibee · Alaska Milk · Bank of the Philippines · Canva · Habitat for Humanity

Recognition

Panata Awards, Gold for Creative Effectiveness · Creative Guild × Google, Finalist · Araw Values Awards, Bronze · Kidlat Awards, Shortlist

Selected work

Three recent projects, in depth.

01

Client

Xeneta

Year

2024 to 2026

Xeneta Brand Transformation

Repositioning Xeneta from a freight company to the authority on freight market intelligence.

View case

What I did

Brand strategy

Visual identity

Brand system

Implementation

02

Client

Xeneta

Year

2025

From static to motion

Turning product capabilities into stories customers immediately understand.

View case

Image

What I did

Creative direction

Motion design

Campaign messaging

Film direction

03

Client

Xeneta

Year

2022 to 2024

Xeneta Summit

Scaling Xeneta Summit into a flagship brand experience that built relationships, credibility, and trust.

View case

What I did

Event identity

Stage design

Keynote design

Launch films

Also

Shorter pieces and earlier work.

ABM

Campaign that opened doors to some of the world's biggest brands.

Xeneta

·

2025

Agency

Six years art directing consumer campaigns in one of the most competitive attention markets.

Manila

·

2015 to 2021

How I approach my work

The same order every time, from the brief through to what happens after launch.

01

Understand the problem first

I spend real time on the brief. Clear strategy gives the design something to answer to, and leaves less to preference.

02

Make complexity feel simple

Complexity shouldn't get in the way of understanding. I uncover the story, simplify the message, and make the value easy to see.

Complexity shouldn’t get in the way of understanding. I uncover the story, simplify the message, and make the value easy to see.

03

Make consistency the easier option

Brands drift when staying on brand is harder than not. I build templates and tooling so the right choice is also the convenient one.

04

Protect quality at speed

In-house work ships constantly. Deciding things properly once, inside the system, is what keeps the pace high without the standard dropping.

05

Watch how the work performs

I look at how creative performs and treat that as part of the craft.

Skills

Brand & Art Direction

Identity systems · Art direction · Concept development · Visual language · Brand storytelling

Design & Production

Static and motion · Campaigns and marketing collateral · Digital, social and web · Event design · Presentation and template systems · Data visualisation · Keynote Presentations · Vendor and production management

Brand strategy

Messaging frameworks · Tone of voice · Brand guidelines and governance · Buyer journey mapping

AI-assisted brand operations

Brand systems encoded as reusable tooling · Rapid prototyping · Claude, ChatGPT, Lovable

Tools

Figma · Photoshop · Illustrator · InDesign · Premiere · After Effects · PowerPoint · Keynote

Languages

English · Filipino · Norwegian (B1)

Experience

Xeneta

Oslo

Brand & Design Manager, 2025 to present
Graphic Designer, 2022 to 2025

Canva

Remote

Freelance Senior Designer, 2021 to 2022

MullenLowe TREYNA

Manila

Art Director, 2017 to 2021

Dentsu Jayme Syfu

Manila

Art Director, 2015 to 2017

MA Media Practices, Volda University College · BS Advertising Management, De La Salle University Manila