Agency

Six years art directing consumer campaigns in one of the most competitive attention markets.

Role

Art director

— Concept development

— Art direction

Context

Agency

With

Creative, strategy, production

Year

2015 to 2021

Consumer advertising in Manila competes for attention against very large budgets.

I trained as an art director at Dentsu Jayme Syfu and MullenLowe TREYNA, on Unilever, Toyota, Uniqlo and Jollibee. It taught me to design for the first few seconds.

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